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ABOUT US

Home of the Social Alert Button and Feminist With a To-Do List™ products. We’re a queer, feminist run print and accessories brand founded in 2012 by artist Nicole Russell. We focus on color, language and clean minimalism with a sly sense of humor. Our offerings include everything from enamel pins and pinback buttons, to stationery and tote bags.

We prioritize original phrases, funny yet authentic sentiments, and super high quality products with vivid colors. We want you to feel like every cent is worth it.

May our products give you a little levity to get through the drudgery.

PRESS

Check out interviews about WORD FOR WORD factory with our Founder & Creative Director, Nicole Russell

Shrill Society Interview

Cherry Magazine Interview

QUALITY CRAFTSMANSHIP

All our products are designed in Los Angeles, California. Our pinback buttons are printed and hand-pressed in our LA studio, and whenever possible, our products are manufactured in United States. We care about quality craftsmanship and consistency, and they remain our priorities every single day. 

GIVING BACK

We believe it’s important to give back to communities that need support. Some products have a donation percentage, other times we do donations based on a time period of sales. We also regularly donate products to various non-profits for silent auctions and volunteer appreciation events. Organizations we’ve supported in the past include: Planned Parenthood, ACLU, RAINN, BLM, Raices Texas and more.

KEEP IN TOUCH

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